The Director, Segment Experiences will be responsible for leading the creation and execution of seasonal consumer events to drive incremental attendance for Universal Studios Hollywood. This position will champion events within the Marketing & Sales department and set the strategic direction for the overall campaign. Additionally, this role will lead the USH cross functional team (i.e., Entertainment, Operations, Finance, Food & Beverage, Retail, Legal, etc.) ensuring alignment across the organization for events throughout the year.

Communication Planning is how our brand approaches our customers, determining how, when, and where to intersect with their worlds. Communication Planners work tirelessly to bridge the gap between the business, our internal stakeholders and our customers by representing their voices throughout our communications. With the help of analytics and marketing technology, we identify audience priorities and craft messages that guide our audiences through every step of their journeys from dreaming to doing.

The Manager of Trade Marketing is responsible for leading priority marketing communications initiatives in support of the sales channels and external clients for both Universal Orlando and Universal Studios Hollywood. The responsibilities for this position include but are not limited to: strategic planning and development of key projects, campaigns, areas of expertise to improve business performance, alignment with marketing & sales leaders, and strong collaboration across division with a solution-based mindset.